New business requiring Logo & label (Gourmet food company)
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This customer received 58 logo designs from 17 designers. They chose this logo design from Sucre as the winning design.
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Logo Design Brief
Logo and label required for a new business called 'DELI FOOD CO' which will base its existence on premium gourmet European foods.
The business will be manufacturing and wholesaling skinless sausages (Cevapi/Cevapcici) which is an authentic meat product originating from Eastern Europe. The business model will in future include antipasto such as marinated mushroom, peppers, pickles (marinated foods).
PRODUCT/FLAVOUR RANGE: (1) Traditional - Pork/beef (2) beef (3) Chicken
LOGO: When designing it must be appealing to attract the customer to the product. It must represent quality/gourmet. The logo must be clearly visible
LABEL: It to include the wording GOURMET, CHEVAPS and the flavour. The label must have an allocated area for the ingredients, barcode, dietary info (refer to uploaded files)
The package dimensions are: 13cm (high) 27cm (wide)
DESIGNS: Please ensure you provide the designs on (a) Black Background (b) white Background (c) Silver or natural background. Think of elegance and sophistication ...designs that you may see on a bottle of wine or champagne
UPLOADED FILES TO BRIEF: (1) sample layout and packaging of a competitor.
My product will be packaged the same. (2) Logo Samples (3) Label Samples
Updates
Hi designers,
I have updated the brief trying to make it simpler. I have also attached a sample layout of a label from a competitor. Id be more than happy to increase budget of pay a reward/bonus for the right logo design and package/label layout.
Added Friday, June 21, 2013
Industry/Entity Type
Business
Logo Text
DELI FOOD CO.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Open to all possible designs NO RESTRICTIONS...will consider images that relate to food and foods found in a delicatessen.
The product will be located in local supermarket and grocery and specialty stores so logo is to be contemporary, elegant, simple and eye catching. Colours: any at this stage