Catalogue Design Project
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This customer received 14 catalogue designs from 2 designers. They chose this catalogue design from Sbss as the winning design.
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Catalogue Design Brief
Brief for Catalogue Spread
We need something like a catalogue spread. It will be printed on cardboard (A4 size). We need it for our product, Absorbacide. Please see our website, www.organics-made-easy.com, for information, logos, pictures, etc. (or use your own pictures).
I am attaching a file which will give you an idea of what we’re after. It is for mice baits (Tomcat)
The catalogue spread is going to be given to customers so that they can get a better idea of the product and how it works. You will have to come up with catchy phrases, sayings and headlines to make the catalogue attractive to customers.
I have also included files which show our product labeling. Maybe you could work off that as well. Please do not use the yellow Absorbacide cannisters/jars and buckets found on the website, as these are the old products. The one to use is the white packaging.
Just think of it like a greeting card, but in A4 size. Being so, it will have four sides: front, inner two and back. The second page (inside insert) should be left for a chart, which we will provide soon.
For the chart:
The headings down the column are as follows:
Frontline
Advantix
Advantage
Advocate
Comfortis
Revolution
Absorbacide
Sentinel Spectrum
Moxidectin
Pestene
Coopex
Malaban Wash
Flea DI Spray
Capstar
Interceptor
Maldison
The headings across the top row are:
Adult fleas
Flea eggs
Flea larvae
Flea pupae
Brown dog tick
Paralysis tick
Heartworm
Roundworm
Hookworm
Whipworm
Tapeworm
Lice
Mites
Non Toxic
Work in less than 24 hours
Bed bugs
Mange on small animal
Used in animal food
Registered product by BFA
Flies
Biting flies
In garden
The red things in the boxes are crosses, the green/blue (please make them green on the final design) ones are ticks. Please come up with a title. The chart is a comparison of our product Absorbacide, with other pest control means. It compares what Absorbacide works on, as opposed to what traditional pest treatments work on.
The Headings across the top can be in vertical orientation if you like or if it fits better. Also, you could spread the chart across two pages if you like, eg. Page 2 and page 3.
Finally, Please make our product, Absorbacide (in the middle of the chart), stand out with colours. Please make this green (ideally the same green as in the logo "Organics Made Easy"). The idea is to carry a green line across the whole row, and have a green tick on top of the line to indicate that Absorbacide meets all these criteria. The green line is to end with the Organics Made Easy logo (ie. the green heartbeat pulse as on the website, www.organics-made-easy.com).
The catalogue spread is to be in Portrait Orientation.
Thank you,
OME
Industry/Entity Type
Pest Control
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the Organics Made Easy logo (the heartbeat lines). Please get it off the website.
Must have the packaging. File included.