Logo for new ecommerce company
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This customer received 161 logo designs from 52 designers. They chose this logo design from pb as the winning design.
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Logo Design Brief
Starting a new office supply company to compete against the big box retailers. They are boring and bland-we are hip and new. We obsess about the customer experience. we make shopping easier by curating the product assortment and presenting only the best in a vastly simplified way.
We help keep our customers organized and productive! We feed their inner stationary geek. We are real people who are on their side (as opposed to being some anonymous angry store worker at staples).
We want to be the company that other ".com" companies want to buy from. We are new and fresh-but also need to communicate stability and professionalism
Open to color and design options, as this first piece of creative will set the tone for future materials.
Updates
My initial direction to make the "ify" part of the logo distinct may not be working all that well...feel free to disregard that idea if you see fit
Added Monday, August 29, 2011
Target Market(s)
Small businesses that care about design and freshness. Women in general.
Industry/Entity Type
Office Supply
Logo Text
Supplyify
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Logo should be able to work with a tagline (yet to be determined, but something like "Office Supplies Done Right"). An iconic interpretation of a common office supply (paperclip, thumbtack, etc) might work well if the design can support it
Should not have
- nothing cartoonish or too cute.