• A$180

• 95 designs

• 27 designers

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Logo Design Brief

We need a logo design for a mortgage broking company "DNA Home Loans ". As mortgage brokers specialising in home loans we strive to support our customers through the often daunting process of purchasing a property. We assist customers to finding the right home loan from hundreds of available loan products.

We would like the design to be a play on DNA with a mortgage broking/finance/home loans twist. Attached is our logo for our chartered accounting firm which can be used as starting point.
We are looking for iconic logo that's clean and catchy. You need to come up with something simple, effective and striking that fits with the "DNA" name and brand positioning in the mortgage broking/home loans/finance industry.

Many logos representing DNA is used in the medical field and is represented by a double helix - this is not what we a looking for.

DNA to us means we are strive to understand our client needs, bespoke structuring of their borrowing needs and identifying the right loan using our expertise in home loans. Ours is a straight forward process, personalised service and expertise that customers can fall back on should they need someone to go into bat for them.

We would like a logo that looks good in both colour and mono, and that works both with the strapline and without. The colours we are partial to is blue and green

Logos required in colour, in mono, with strapline, without strapline, if possible – and in a variety of formats, such as .pdf, .jpg, .eps etc.

We attach some examples of logos that looked interesting.

Target Market(s)

Individuals, middle to higher income families, age group 30 to 50

Industry/Entity Type

Finance

Logo Text

DNA Home Loans

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Green and blue

Should not have

• Double helix design

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Files

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