• £150

• 48 designs

• 22 designers

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Logo Design Brief

Hello!

We're launching a new climbing product called FRICTION + for which we need an identity. This will be used on the packaging sticker (10cm wide x 5cm high), website, product litterature etc.

FRICTION + is a premium product, new to market, that is used as an alternative to regular powder and liquid chalk, and comes in a 100g plastic pot (similar size to a small yoghurt pot).

FRICTION + comes as a gel product that climbers apply on their hands to absorb sweat and moisture before they start to climb. This provides them with better grip on the holds and on the rock. The climber takes a small nut of gel and rubs it in his hands. The water content of the gel then evaporates, leaving a pale white coat on the hands. The gel can be used on its own, or as a primary coat for regular powder chalk. The product is removed by washing hands.

FRICTION + provides climbers with an array of benefits over competing products, including:

- Improved grip on the rock due to unique anti-sweat and high moisture absorption formula.
- Enables climbers to climb more effortlessly, with better comfort and confidence in the holds they are holding, especially very small and/or sloppy edges.
- Ecological and 100% non-toxic. Respects the skin and rock thanks to the alcohol-free formula.

The product will be sold via the internet, and in specialised climbing shops, where it will be displayed on counters.

Here are a few pictures of a climber's hands relying on friction to hold onto the rock.
http://pinterest.com/karoo88/climbing-hands-slopers/

Please feel free to include simplified drawings of these specific grip positions into your designs!

Target Market(s)

Young climbers (20 to 35), mostly male, fit and sporty, who seek high performance and results, and are prepared to pay a premium price for it.

Industry/Entity Type

Internet

Logo Text

FRICTION + , Climbing Grip Gel (optional tagline)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Must display clearly the product name: FRICTION +
  - Distinctiveness and attention-grabbing
  - Reflect the fact that it is a premium, high-performance sport product
  - 2 colours maximum preferred.
  - Must be usable on black and white supports
  - Scalable

Nice to have

• - Reference to rock climbing by the use of hand symbol (could be a small icon, or a more realistic slightly chalked hand, or a hand crimping a small hold, etc)
  
  - Possibility to add the tagline “Climbing Grip Gel” underneath the logo when used on big displays – but the logo MUST work equally well without the tagline