Innovative Yoga focussed company needs logo design
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This customer received 253 logo designs from 77 designers. They chose this logo design from Ellie Afonso as the winning design.
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Logo Design Brief
Our innovative line of products aimed at the Yoga market bring together traditional Yoga practices and modern science to deliver functional and emotional benefits. These are branded Béla, derived from the Sanskrit word for the Jasmine flower, which has important spiritual and health related significance in the practice of Yoga. We wish to convey the strength, flexibility/fluidity and energy that Yoga creates, along with the unique spiritual aspect inherent to Yoga. Our company also strives towards a high level of social and environmental responsibility, as well as a strong sense of community with all our stakeholders.
Target Market(s)
Yoga practitioners in USA, numbering about 21 million, of which 82.2% women, 63% between 18 – 44 years of age
Industry/Entity Type
It Company
Logo Text
Béla
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Convey the Yoga essence of spiritual and physical harmony.
Nice to have
- Integration of the Jasmine flower would be spectacular!