• US$160

• 62 designs

• 27 designers

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Logo Design Brief

We're a startup bakery and coffee shop in Orlando, FL. Though we're branded as a bakery, we anticipate that 60% to 70% of our revenue will come from our custom-blended locally-roasted coffee. Our bakery focus is on *delicious* baked items, not necessarily beautiful ones (no cakes and probably minimal cupcakes. They're so overdone!) Our custom coffee and espresso blends are locally roasted every week and the blends change as the beans/seasons change. We're very much into taking care of our employees and also big into community service. All of our baked items are made fresh daily and any leftovers are donated to our local battered women's and children's shelter at the end of each day.

Our first location is very small (counter service only) and is located in a new mall concept where the stores are all rented by local artists.

Our store is a very sleek, contemporary look and has an open concept so people can see through a large opening directly into the kitchen which is white subway tile with soft green walls and lots of stainless steel equipment. We like that our customers can see us baking all day. The design of the coffee service area is a soft green and gray with a lot of white subway tile, brushed nickel fixtures and a walnut colored butcher block countertop. We're definitely not the average frilly, girly, flowery type bakery.

We plan on trying different slogans like "Who's your daddy?" and "Keep Calm and Eat a Kolache".

We already have a font called "Mighty Ditey NF" that we really like (attached).

After the logo work, we're looking to retain the designer long term to apply the design to t-shirts, mugs, business cards, punch cards (e.g. - buy 5 get 1 free), etc. per the specification templates provided by these manufacturers.

Target Market(s)

Younger, hipper people who're into delicious baked goods and gourmet coffee

Industry/Entity Type

Coffee Shop

Logo Text

Sugar Daddy Bakery

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Font styles to use

Other font styles liked:

• Mighty Ditey NF (font was attached to job)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Anything frilly or girly or related to cupcakes or cake.

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Files

Download all files - 0.2 MB