International Bike Manufacturer & E-commerce Retailer Needs a new logo design

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This customer received 321 logo designs from 90 designers. They chose this logo design from enan+grphx as the winning design.
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Logo Design Brief
We need a new logo for our Kompressor Bike Range of bikes (Road Race, MTB, Cyclo Cross, BMX) parts and accessories.
We run an international B2C E-commerce shop (80000 customers in Europe) that will be completely revamped end of September (www.kompressor-bike.com)
The final design should communicate expertise, reliability, quality, speed and unicity.
The logo will be placed on all our brand products like bike frames, accessoires, clothing,... so it must be adjustable to a vary of formats and recognisable for passengers on the road. Some bike parts are also very small, so even on these products, the logo must be immediately recognisable as a real brand icon.
Updates
Hi,
Added Friday, June 21, 2013
Target Market(s)
Target market primarly cycling (MTB,Road Race, BMX, Cyclo Cross) sports fans, between 18 - 60 years, 90% male
Industry/Entity Type
Shop
Logo Text
Kompressor
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.