Direct Mail Postcard for a preschool

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This customer received 24 flyer designs from 11 designers. They chose this flyer design from Kings Bishop Design as the winning design.

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Flyer Design Brief

We need a direct mail postcard to market our dual language program at our preschool. The postcard size is 8.5 x 5.5 inches and we will need something that prints on both the front and the back. Our dual language program is for four year olds and provides training in Spanish and English. Education for four year olds in Florida is paid for by the state. I had a direct mail company create a card, which I didn't like at all. I am enclosing that card as one of the uploaded files for your review. The final design should communicate safety and our ability to teach four year olds both languages and to provide general education. We service an affluent community who value education. Our teacher has great credentials. She has an elementary education bachelors and a teaching certificate endorsement in Spanish language. Our school is one of the largest facilities in the area. It is a four acre campus with lush landscaping, several playgrounds, two pools and a large school building. I would like to also stress our location, as some people may not realize exactly where the school is located. Our website is www.planetkidsworld.net. I have included optional pictures which could be used in this postcard.

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Updates

The text in the original post card is not required to be in your submission. Feel free to change it if you feel there is a better way to deliver the dual language class message. I created the primary line "It's never too early to learn a second language". The other two headings ("creating environments where all children learn while having fun" and "every child deserves quality time") were both invented by the previous design company. 


Added Saturday, August 27, 2011

Target Market(s)

Moms with four year old children will often be the target decision maker. Most are affluent parents who value education and a dual language training.

Industry/Entity Type

Preschool


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Requirements
Must have
  • Our logo must be used. However, the school's name is Planet Kids at Wellington. This is different from the other Planet Kids schools, so I would like to stress the at Wellington part. I would like to stress academics.
Should not have
  • I don't want a design that includes cartoon figures. I like to use pictures of actual happy children.

Files
Download all files - 21.0 MB
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Front Friday, 26 August 2011 18:42:48
Friday, August 26, 2011
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Payments
1st place
US$185
Participation payments x 2
US$20
Total
US$225

Project Deadline
31 Aug 2011 18:23:35 UTC
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