• US$240

• 38 designs

• 7 designers

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Label Design Brief

Our company distributes ice cream in Japan. We produce a private brand that has always been know as Annies.

However the brand design is poor and we have poor/almost zero brand recognition in the market. Currently people buy our product because it is made in NEW ZEALAND (quality) and represents very good value for money.

BUT

Going forward we want to market Annies as a 'HIGH QUALITY' icecream BRAND in Japan. We need a package label that reflects this.

We are expanding the current product range (flavour and size) of our Annie's icecream.

I think this is a great opportunity to get your design exposed in a large Asian market. We have very good distribution channels and will will sell a lot of this ice cream in Japan in the future and the Annies brand/logo will become well recognized.

Really looking forward to seeing design proposals! Thank you, any questions please ask - JRA

Target Market(s)

Mother's 30-55 (quality ingredients and value for money)

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. The brand is Annies Gold
  
  2. You are designing a logo that will be used on our 1 litre tub and 500ML pottle. Design specification files are attached*.
  *Please note: on both the 1L and 500ML tub space must be left for regulatory information. Image attached showing current regulatory information and and space on the 1L tub.
  
  3. We want to use this logo/branding as a base for all our 4 flavour varieties noted below so the design must be able to accommodate this somehow.
  
  4. Needs to have a text placeholder for Japanese translation. ie: if on the design you use text that says 'Vanilla Ice Cream' then somewhere there needs to be space for the Japanese equivalent バニラ　アイスクリーム
  

Nice to have

• 1. Annies uses 100% fresh milk and cream. It would be nice to convey this somehow.
  
  2. Perhaps could include text 'Your Fresh Taste of New Zealand'
  
  3. There are 4* flavour varieties.
  Vanilla | Strawberry | Chocolate | Green Tea
  * it would be nice to have a good Annies base design/pattern which can then be modified slightly (image, colour etc maybe) to reflect each unique flavour.
  

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Files

Download all files - 7.7 MB