Flu Brochure- brief and easy-to-read
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This customer received 20 brochure designs from 6 designers. They chose this brochure design from Hendrik as the winning design.
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Brochure Design Brief
A team of health educators is looking to design a brochure on what Americans need to "know and do" when it comes to flu season. All copy and images will be provided.
The brochure needs to be an 8.5 x 11 inch bi-fold design.
I am only able to upload up to 5 files. So, additional images will have to sent via dropbox or some other mechanism.
Updates
Project Deadline Extended
Reason: Still working with the designer
Added Sunday, July 07, 2013
Target Market(s)
The audience is vast, but the content and design need to be simple and engaging.
Industry/Entity Type
Health
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must Have:
- Clear and Simple, Easy-to-read and Understand and Act on- should be very focused on what the consumer should do about taking care of themselves when it comes to the flu.
We will provide all of the copy for the brochure design. We will also provide photographs for the project.
Captions for photographs that support the key message.
Should Not Have:
- x reverse print- e.g., no white font on a black background
x fancy fonts or heavy use of italics
x use of all capitals
x no full justification
x no use of drop caps
Must be multicultural as well.