Logo Design Project for national launch of NSBCA

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This customer received 54 logo designs from 12 designers. They chose this logo design from AyStudio as the winning design.
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Logo Design Brief
We need a logo design for the national launch of the National Small Business and Consumer Alliance. Our goal is to be visible on 75% of small business owner's doors, websites, marketing material, etc. We're looking to have similar visibility of the NFIB so we're wanting large exposure and instant familiarity of the design.
We represent an alliance between small businesses and consumers with a focus on profit sharing so please try to convey that if possible.
We are looking for timeless, professional designs, not the "flavor of the month" as seen in so many businesses.
We prefer red, white, and blue and aren't too keen on pastels.
We are open to abstract shapes, but they are not necessary. It MUST be able to withstand the tests of time without going "out of style."
The logo must have NSBCA. If you can incorporate the words "National Small Business and Consumer Alliance" without it getting too crowded that would be better but it isn't mandatory.
Since it is going to be nationally seen, perhaps something with an American motif ... an eagle or a star could be incorporated but aren't necessary.
Target Market(s)
small business owners and/or the general public
Industry/Entity Type
Small Business
Logo Text
NSBCA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must at least have NSBCA. It must be able to be instantly recognizable when seen from a distance and timeless.
Nice to have
- If the words National Small Business and Consumer Alliance can be incorporated without becoming too busy that would be acceptable. It would be nice to have an eagle or a star incorporated but it is not necessary.
Should not have
- Nothing cute, funny, or "in style." Nothing hard to read or too complicated.