Midwest Equipment, Dock and Lift Services

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This customer received 76 logo designs from 13 designers. They chose this logo design from danielbissing as the winning design.
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Logo Design Brief
I need to create a logo for a new company named Midwest Equipment, Dock and Lift Services. This company provides services to install and remove boat docks and lifts. One thought would be to include a pencil drawn sketch of a dock and boat lift in the logo but this is not necessary. I'm looking forward to seeing a variety of ideas.
Target Market(s)
Vacation homeowners
Industry/Entity Type
It Company
Logo Text
Midwest Equipment, Dock and Lift Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company name
Nice to have
- Image of a boat dock and lift (small freshwater lake type), possibly pencil sketched,
Should not have
- Cannot have 'Sales' in the name.