Web design for online activity booking website

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This customer received 128 web designs from 14 designers. They chose this web design from pb as the winning design.
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Web Design Brief
Our activity booking website iHoppers.com is looking outdated and needing a loving revamp on its design and STRUCTURE. it was initially created as a destination guide before we modified the homepage slightly to sell activities. So please DON'T RELY on the current website for your design. Now, the focus is ACTIVITY, while guide/ info should come only as secondary.
In other words, we will be doing something very similar to Viator.com (a bit crowded for our liking) and GetYourGuide.com. If you could capture the best essences of both, that would be awesome! Besides, we also like airbnb.com's simplicity.
SIMPLE, CLEAN, BRIGHT, USER and MOBILE FRIENDLY please :)
We have a new logo created and some wireframes (a few more in progress) so you know the basic components required in each page. These are just rough ideas so please ignore the ratio/size, colours etc and if you have a better way of arranging or simplifying things, please do so :)
Help us make it a website that everyone would love!
Thank you in advance for your time and artistry.
Target Market(s)
Internet savvy travellers between 18-65
Industry/Entity Type
Tourism
Number of Pages Required
5+ page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- SIMPLE, CLEAN feel, USER and MOBILE FRIENDLY please :)
- See attachments for rough structure. Will also need standard pages such as:
- - About Us
- - Contact Us
- - Wishlist etc
- Message from our developer "designer to keep layers in PSD format accurately so html/css code does not need to lead a mess in photoshop"
Nice to have
- UPDATE: We are so thrilled to receive so many web designs but on the other hand, the submissions are getting too generic and everyone's designs is almost looking identical (many look like they are “borrowed” from existing popular websites). This is making the selection and decision process very difficult.
- So instead of sending us more of the very similar homepage design with minor tweaks (which we can do during handover section anyway), please send us a design of more specific page of our website. Please refer job brief, file no. 5 - Product detail page.
- This will give us better idea of your skills and choose the best as winner to work on the rest of our web pages.
Should not have
- No dark background please