• US$400

• 87 designs

• 31 designers

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Logo Design Brief

Sisters In Trade is a start-up company/website focused on connecting women in various construction trades across Canada. Though it will provide a variety of functions, its main intent is to help pave the way for talented women in the skilled trades.



The information/portal-based website will cater to businesses and individuals alike. Its original aim was to serve as a resource for women when it came time to renovating their homes. However, it's grown since then to include a network of shared resources and information, all of which helping to build recognition for women in the Canadian construction industry.



I need your creative designs to help me summarize this vision into a brandable, easily-recognizable logo. Contest winner will get preferential notice for all upcoming web design projects.

Target Market(s)

Though our target market is predominantly females aged 25-60, I DON'T want to position the company as a feminist/women-only service.

The website will:
Attract women in various trades to join our online community,
Connect women homeowners with women in various trades,
Market/promote women in the online community to prospective clients,
Provide an avenue for aspiring tradeswomen to network with professionals in their industry

Industry/Entity Type

Construction

Logo Text

Sisters In Trade

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Logo styles of interest

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Requirements

Must have

• -Must look crisp online and in-print (business cards, etc)

Nice to have

• -Aiming for a soft blue-green-white color scheme (gender-neutral)

Should not have

• -Should not be overly sexual or suggestive
  
• -Should not be too 'girly"
  
• -Should not include flags or Canadian stereotypes