Letting Agent Needs A Playful, Non-Corporate Logo

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This customer received 64 logo designs from 29 designers. They chose this logo design from Aleksic as the winning design.
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Logo Design Brief
We need a logo design for a company based in Leicester, UK called 'Living Leicester'. Our niche market is providing high-quality accommodation for young professionals aged 23-45 in shared homes. We are looking for a fun logo with bright colours that will catch the eye of our target market (the logo will appear on agency boards outside the property as part of our advertising) and distinguish us from the stuffy, corporate look of our high street competitors. The logo needs to appeal to both males & females. Due to planned expansion, the city name (Leicester) could be changed into other city names
Target Market(s)
Professionals aged between 23-45 both males & females
Industry/Entity Type
Property Management
Logo Text
Living Leicester
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easy to read font, Logo and wording to be recognised when displayed separately
Should not have
- Pictures of houses; any components of houses such as doors and windows
- The two 'L's for Living Leicester should not form part of the logo as the city name could be other cities such as Birmingham or Northampton (due to planned expansion of the company)