Logo Design Project for the ByUs brand
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This customer received 130 logo designs from 37 designers. They chose this logo design from Concept Creation as the winning design.
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Logo Design Brief
A new exciting Brand which will provide bespoke business services to many sectors. For example Recruitment: The brand will be ByUs and there for the name for the business will be Recruitment 'ByUs'.
We tailor products/services for businesses and we must apply this to our own brand
Who is 'ByUs'? 'ByUs' is an investment in trusted people..
This logo/branding/icon will be on top of a 20 storied building for the world to see.
I would like to see a simple but effective design which could be easily printed on business cards, t shirts etc It must have a contemporary and professional feel to it. In an ideal world The logo would be one that could be recognised without the wording - maybe a trusted character?
Updates
Hi, I would like the BYUS wording to be incorporated within the design rather than along side a generic icon.
Added Monday, June 17, 2013
I need to amend the word from all upper case to the following:
Added Monday, June 17, 2013
Project Deadline Extended
Added Monday, June 17, 2013
Target Market(s)
The target market will be professional businesses (B2B and not B2C) the actual sector market is irrelevant as this branding which will be assigned to specific wording describing the target market and therefor the 'BY US' must be business generic.
Another example... Hotels (Specific to the target market) 'ByUs'
Hotels BY US a similar concept to Toys R Us
Industry/Entity Type
Investment
Logo Text
ByUs
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want people to compliment the design and believe in the 'ByUs' brand and know they are in the hands of people they can trust.
Nice to have
- I like the wording incorporated into the design LG is a very good example....
Should not have
- NO Generic LOGOs! this has to be bespoke. We tailor products for businesses and we must apply this to our own brand.