New supported transitional (sober) house for men in early recovery from drug abuse. Logo design.
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This customer received 52 logo designs from 20 designers. They chose this logo design from Johnny MacK as the winning design.
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Logo Design Brief
I am starting a transitional (3 months- 1 year)house for men in early recovery from drug and alcohol misuse as an alternative to the larger rehabs that are common in Australia. I am located in a large regional area near lots of great beaches and outdoor spaces. The house is based heavily on the 12 steps of Alcoholics Anonymous (A.A) and Narcotics Anonymous (N.A) I am looking for a logo design that communicates, a modern, fresh, innovative and progressive approach to clients. I would like the logo to be strong and masculine. I prefer Blue as the primary color but am fine with other colors included.
Target Market(s)
Men aged 21- 49 in early recovery from Drug/ Alcohol addiction. Creative and motivated to change.
Industry/Entity Type
Community Service
Logo Text
First of Twelve A 12 step recovery house for men
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name and the subheading!
Nice to have
- My company name is First of Twelve. I think I'd like those words to run together- FirstofTwelve -Although I am open to the fact that this might not work!
Should not have
- I would really prefer not to use the numbers 1st or 12 in the logo,. Much prefer letters.