• £170

• 363 designs

• 119 designers

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Logo Design Brief

We need a logo design for a software engineering firm that is based in the United Kingdom. We develop mainly business to business applications for the web and native desktop applications, but we also develop for private contracts.

We're a fun-loving, modern company with a love for cheek. We would like to see a logo that is predominantly shades of blue and white (feel free to add hints of other colours to break it up, or change the palette completely), but if you can come up with another colour scheme that looks good, feel free to submit it.

The logo should be flat, minimalistic and easy to recognise. We are happy to consider both icon logos as well as logos predominantly based around text. Please include a version with applicable typography along with the logo if you are creating an icon logo.

Words we have come up with to convey what we would like are fluid, water, splash, liquid, earth, vibrant, soft, rounded, modern. Something that looks like fluid, a teardrop, a splash etc are something we initially thought would look nice. We have seen some "sharp" concepts that are also fantastic, so don't feel constricted by this. Please don't get too invested in these words, we love abstract shapes and designs, merely use this words to assist your own creation.

If you have any other ideas that you'd like to pitch before you design it, just leave a comment :-)

**Please don't include mockups of other products. Whilst it may be used in print in the future, this logo is predominantly for web (& business cards, letterheads etc)**

Target Market(s)

Our customer base is extremely varied, we'd like it targeted to the younger generation (18-35)

Industry/Entity Type

Software

Logo Text

Keltec Systems

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An icon logo (If submitting a typography based logo, this must be accompanied by something that can be used as an icon logo, such as a condensed version)
• 'Flat' design, minimalistic and memorable
• The logo must be unique and distinctive

Nice to have

• A blue, purple and white colour palette, but feel free to get creative. Whilst I'd like blue, purple and white to be the dominant colours, please add hints of others (if it fits). We've had concepts drawn up in the past that used completely different palettes that were fantastic, even grayscale can be nice in the right setting, please don't feel constricted with colours.

Should not have

• "Angry" colour palette
• Script or decorative typography

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Files

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