• A$200

• 101 designs

• 31 designers

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Logo Design Brief

We need a new logo design for a new coffee roaster business based in Hunter Valley, Australia called Ambrose Coffee. The name is derived from the founders initials and reflect the spirit of partnership we would like to build with our customers (just like the term Ambrose used in golf, though we do not want golf reference to be part of the logo). While we proud to market our award winning coffee blend, we are also open to customising blends to suit our customer preference

We have a young team and do our roasting in rural and idyllic setting of Hunter Valley. We would like the logo to be hip, modern and simple while maintaining a warm feel. It needs to work well in monochrome (i.e. black and white). It will need to look awesome as label sticker in silver background which will be affixed on to our glossy black packaging.

The logo should feature a image as well as Ambrose Coffee wording in equal proportion. One of image concepts we like has elements of coffee bean, flame and cups as integrated image ( a sample concept can be seen in a jpeg file called fire bean in cup)

Target Market(s)

Trendy cafes that has hipster edge while still appeal to a more traditional cafe establishment

Industry/Entity Type

Coffee Shop

Logo Text

Ambrose Coffee

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An coffee industry related image that is simple, modern and warm that embodies the spirit of partnership we would like to foster with our customers. The logo needs to work well as a monochrome/grayscale image and uniform embroidery (i.e. not too intricate). Ambrose Coffee wording needs to be part of the logo

Nice to have

• the kind of hipster, modern, and yet simple logo feel exhibited by high gear coffee roaster, Batch coffee roasters,Coffee speedshop, Timbertrain coffee roasters, Bluebeard coffee roasters

Should not have

• too intricate details that makes printing and embroidery difficult

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Files

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