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Property renovation business seeks a logo design to add just the right amount of personality
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This customer received 449 logo designs from 100 designers. They chose this logo design from a.cirtina as the winning design.
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€280
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449 designs
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Logo Design Brief
I seek a logo design for a new property company based near London in the UK. The company buys unloved houses and turns them into bright, gorgeous, inspiring homes. Spaces that uplift their owners. We also sometimes build lovely homes from scratch too. Every house or place has a story, that's the driving force behind the name Storybook. It also stands for imagination and lovely warm feeling you get when you're at home. In running a small test, the Storybook name was very well received but images brought out a lot of different opinions. As a result, the name and font should be the focus with the design element being subtle, more of a flourish. Font choice is important and should communicate simplicity, contemporary and creative flair. Importantly, the design should avoid being too sweet/"twee", too child-like, too old-fashioned. This is a business targeting professional adults in modern times. Would also prefer to avoid obvious pictures of books... since the brand is less about reading and more about imagination, creative flair and history of place. The word property is likely secondary to the name Storybook. Happy creating!
Target Market(s)
Professional couples. Young, small families. Energetic and hip retirees. The woman is the final decision-maker.
Industry/Entity Type
Business
Logo Text
Storybook Property
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Font choice is important and should communicate simplicity, contemporary and creative flair.
Nice to have
- The word property can be secondary to the main name, Storybook
Should not have
- Importantly, the design should avoid being too sweet/"twee", too child-like, too old-fashioned. Would also prefer to avoid obvious pictures of books... since the brand is less about reading and more about imagination, creative flair and history of place.