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Aleva Naturals needs a Household Cleaning Line Packaging Design
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This customer received 26 label designs from 9 designers. They chose this label design from Soluciones Creativas as the winning design.
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C$390
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26 designs
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9 designers
Label Design Brief
Task Description: Aleva Naturals is an all natural, vegan skincare line for babies and moms. You can see more information on our website: www.alevanaturals.com. We want to expand our line to natural and vegan household cleaning products that are chemical free, safe and gentle for babies and effective on baby’s messes.
Products: We need one concept. To understand the range, we will develop 5 new products to include Dish Liquid (500 ml bottle with pump to be used for cleaning baby’s bottles, dishes, cups, pacifiers etc), Surface Spray (750 ml bottle with sprayer to be used to clean all surfaces at home and away), Foaming Hand Soap (300 ml bottle with foamer pump), Surface Wipes (80 pk Canister to be used to clean all surfaces at home and away) and Laundry Strips (gusset bag with zip lock top, laundry detergent sheets to be used on all baby’s laundry). We would like to see fun designs however do not want characters ie penguins, ducks, frogs etc. Corresponding images may used for example dish liquid you can incorporate images of bottles.
Positioning: The positioning of the product line is premium (retail $8-12 USD)
Competition: To understand the category you can search competitive brands such as Dapple (www.dapplebaby.com), Babyganics (www.babyganics.com), Honest Co. (www.honest.com) and Method (www.methodhome.com)
Updates
Project Deadline Extended Reason: Want to receive as many options as possible with the most amount of time allotted Added Tuesday, November 17, 2015
Look and feel
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