• A$400

• 75 designs

• 29 designers

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Logo Design Brief

Based in Sydney, we are launching a new gift delivery service.

The brand name is Huggl - and it is all about sending something simple to a friend via regular Aus Post (it may be a customised cookie/lollies etc).

We initially need a brand logo. Key requirements are:
- square proportions
- work in the name huggl.com.au (either within the logo or can work together well)
- needs a character of some sort, eg, a little cuddly huggl dude. Not too gender specific!

We also need a colour palette to work throughout the site (funky/bold/poppy colours - no pastels). This colour should obviously tie back to the logo.

Further, we will need some background wallpapers to go on the site so any inspiration there would be great.

Target Market(s)

broad appeal - must be urban/cool without alienating older demographic (hard I know!) - if in doubt, don't play safe.
Bought by web-savvy consumers but appealing on a package sent via Aus Post

Industry/Entity Type

Business

Logo Text

huggl.com.au

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be able to work at small dimensions (eg, on a small sticker or back of a greetings card)

Should not have

• old style fonts
  no teddy bears