• US$530

• 532 designs

• 183 designers

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Logo Design Brief

IREA is short of "International Real Estate Advisors" but intentionally left an acronym so it can serve multiple audiences.

We need a logo for a real estate brokerage that will have three distinct divisions (each represented with a slight "variation" on the logo, such as descriptive text under logo image)

- A real estate investment group, focused on a portfolio of real estate properties which investors buy into and earn an ongoing return based on sales/rentals

- A property management division which manages real estate property -- i.e. dealing with tenants/collecting rent/performing maintainance. Primarily will exist to serve property owned by the real estate investment group.

- A luxury real estate division, focused on selling high end real estate ($1m+). Most customers will come thru the real estate investment group.

Logos we like are included in the attachments

Target Market(s)

Primary focused on real estate investors (interested in owning incoming producing rental properties) and high end single family homes & condo real estate sales.

Since audience is typically older/more well established, it should speak to a 40+ year old demographic.

Industry/Entity Type

Real Estate

Logo Text

IREA

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should strike a balance between corporate/financial (targeting real estate investors) and luxury (targeting high end property buyers/sellers).

Nice to have

• Like the idea of having a key as part of the logo, but this isn't a requirement. (Leaning more towards a 'skeleton key' vs. a modern key)
• One inspiration for the corporate name is Aria -- though it may be a bit too modern for our audience.
• Keep in mind that the logo will be used for different divisions, i.e. "IREA Property Management" vs "IREA Luxury Homes." Our vision is the text "property management" or "luxury homes" could appear the main logo in a clean, simple font.

Should not have

• Should not include a graphical representation of a home.

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Files

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