Natural Kelp product needs a new Label design

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This customer received 56 label designs from 9 designers. They chose this label design from kicha as the winning design.
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We supply premium quality 'Golden Kelp' from the pristine waters of South Eastern Australia, for human consumption. The company has been operating since 1965.
Kelp (seaweed) is a type of superfood and is used as a health supplement - high in vitamins, minerals, fibre and iodine.
Many people benefit from kelp - however the target market is health food stores and their customers. The look should be organic/natural/simple clean and fresh. I have also thought about a retro 60's look as that was when the product was first established. There are currently two products - granules and powder and 2 sizes.
I have uploaded the current label, which was produced more than 10 years ago and needs updating.
The label will either be reproduced as stickers or printed directly onto the new packaging which will be food grade cardboard tubes such as those used for packaging tea. (see Alibaba for samples)
The word Kelp should be highlighted and perhaps larger than “Golden”.
The company is called Sea Health Products and I have uploaded a logo as well as the ‘embossed’ look and feel I like.
Target Market(s)
Health food stores, wellness industry, organic buyers
Industry/Entity Type
Health And Wellness
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sea Health Product Logo, natural look and feel
Nice to have
- Embossed look, sand/sandpaper type background