New Financial Start-up company needs a logo
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This customer received 70 logo designs from 23 designers. They chose this logo design from d-aart911 as the winning design.
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We need a logo design for a new financial services start up company based in London. We provide infrastructure and operational support for multiple clients on a single platform run by ourselves. We are hoping to help democratise clearing and allow clients with greater direct access. The name of the company is Sernova Financial (Sernova means 'new service'). The types of adjectives that define our company is. Sharing, Partnership, Connectivity, Utility, Mutualisation. We want the logo to reflect this company ethos, but must be within the expectations of a financial company - we would like it to resonate with people as a sign of strength and security as they must trust us to deliver on our promises as they will be outsourcing large parts of their operations to us. Attached is a file with a couple of ideas we have had with our favourite highlighted - Happy to see a more professional version of this or something completely different. Open in terms of colours also - we want to use the colours from the logo to run a theme through our presentations, etc. Happy to leave font and wording format to you also - open to Sernova, SerNova or SERNOVA whatever works best.
Target Market(s)
Global Financial Counterparties - Banks, Asset Managers, Pension Funds, Hedge Funds
Industry/Entity Type
Financial Service
Logo Text
Sernova Financial
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- As per project description
- Feel free to look at logos of the below companies as these are within the same industry
- Sungard, Eurex, Calypso, Smartstream, Markit, Traiana, ICAP
Nice to have
- As per project description
Should not have
- open to all ideas