Online sunglass retailer - logo cool, with personality

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This customer received 111 logo designs from 35 designers. They chose this logo design from Buck Tornado as the winning design.
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Logo Design Brief
We need a logo design for a new company called "OKIO". This is an e-commerce site which will sell sunglasses and accessories (e.g. watches). Our target audience is youngsters (14-30 years old). The final design should be creative, fun and modern. We intend to have a skull as a mascot. If used in the logo (not mandatory), the skull should not be scary - but fun and sympathetic (please refer to the file attached a couple of references).
Target Market(s)
Youngsters 14-30 years old
Industry/Entity Type
Online Shopping
Logo Text
OKIO
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Personality. Be distinctive.
Nice to have
- Cartoon-like skull (but not mandatory)
Should not have
- Scary, dark or aggressive logo. It must be friendly, including for girls. Not "canned" logos, please!