• US$200

• 12 designs

• 4 designers

---

Advertisement Design Brief

we need an advertisement page to be inserted as the first page after the our e-sample books cover we use to promote our health science books on the website http://issuu.com.

One example of the book promotion is http://issuu.com/elsevier_saude/docs/lowdermilk.

Our publications are recognized and premium technichal books of brand names from the health market. Always about Medicine, Nursing, Dentistry, Veterinary or Physiotherapy. Elsevier is the worldest leader publisher and has the most important titles and reference author in these areas.

The target are students, teachers, librarians, doctors, nurses ect

Every new book we launch we send a newsletter to the target audience with the same call to action "read this book".

Our main challenge is to link this call to action to the e-sample content we seed in "issuu" giving not only an experience of content browsing but also comunicating more about the product (as multimidia content, testemonials, and voucher to buy the book in our e-commerce store).

This page that will be inserted in the e-sample will allow us comunicate this information beyond the book content.

We would like to see clean designs and that use color orange. This design must be consistent with the book, which means that we need a design that don´t fight with a book desing. We need to have a premium design to be connected to our premium brand comunication.

This will be a template that will be used to all the books we seed in "issuu" and must have:
- a place to insert thumb video or picture that shows more about the product and a setence positionin the book
- a space for a testemonial/review as "Very helpful for the class I took. Was antensive class. Kept this book. Still use it for reference. was a great book" with the name and funcion of the person
- a 10% off + frete grátis Brasil (free shipping) coupom that will link to our e-commerce store.

Target Market(s)

The target are students, teachers, librarians, doctors, nurses ect

Industry/Entity Type

E-Commerce

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The ad must have have the Elsevier logo without the tree, just the name as attached
  

Nice to have

• the coupom could be something visual, a picture, like a gift card, and not only a text or button

---

Files