• £120

• 46 designs

• 28 designers

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Logo Design Brief

A bit of background of the project, I am a home baker based in London (UK) with a passion for trying out new recipes and unconventional flavours. Recently I have been selling my baked goods through word of mouth with increasing demand and i think it is now a good time to put a face to the brand by having a logo.

The brand name will called "Baken".

The current product range is limited but is mostly under the "luxury" category. For example, over 90% of orders are for different variations of macarons. Going forward, the product range will be expanded in other luxury items (e.g chocolate truffles)

I would like to see designs which reflect my passion for baking. Some key themes are: Young, Fun, Scientific / Experimental, Playful, British / London.

Please note, unlike many luxury patisseries in London, Baken is not a traditional brand that plays on its heritage but is instead young and innovative. Therefore the logo should reflect this.

Target Market(s)

Young professionals (e.g lawyers, business, designers, etc) with disposable income in London and other big cities. Most customers have been female so far, so logo must appeal to them. However, it is my preference that the logo is not too feminine.

Industry/Entity Type

Bakery

Logo Text

The brand name will be "Baken"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo

Nice to have

• Variations of the logo in different tones and colours. This will be useful for later when the logo is used for different things like website, business cards, labels, packaging, etc.

Should not have

• A design which is based on heritage.

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Files

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