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New Logo for Pacific Chamber Orchestra
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This customer received 100 logo designs from 22 designers. They chose this logo design from .tau. as the winning design.
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US$160
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100 designs
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22 designers
Logo Design Brief
Looking for logo concepts for a professional regional chamber orchestra in the San Francisco Bay Area. Name has recently changed from Pacific Chamber Symphony to Pacific Chamber Orchestra. URL: pacificchambersymphony.org
What differentiates PCS?
• Intimate (small venues so audience is close to musicians)
• Professional “All Stars” from around the Bay Area (musicians who also perform in San Francisco, in pit orchestras, on recordings, in film)
• Long-standing relationships between musicians/Lawrence Kohl (conductor)/PCS (they choose to be a part of PCS, demonstrates their passion)
• Programming strength (Great concerts!)
• Interaction (between Lawrence Kohl and audience); very intimate; Kohl's interpretation leaves audience with greater knowledge and emotion for the music
See document attached (PCS Design Crowd Info) for more details about the organization.
Updates
Project Deadline Extended
Reason: We are extending this design contest as we have not yet seen many designs that are on strategy. We do not want to see any literal translations of symphony or Pacific/Bay Area (no musical notes or Golden Gate Bridges.) Please look at the current website www.pacificchambersymphony.org to see the current logo -- the design of the F is very cool... but the whole look must be more modern/bold, eye-catching, etc. Many fonts we are seeing are very old-fashioned. Thank you!
Added Wednesday, November 11, 2015
Pacific Chamber Orchestra logo should not have the word THE before it. Also, no literal references to musical notes, staffs, instruments or the Golden Gate Bridge please. thanks!
Added Thursday, November 12, 2015
Target Market(s)
People who have had a positive experience with classical music at some point in their life. Tends to skew older, but would like to be inclusive across age groups.
Industry/Entity Type
Performing Art
Logo Text
Pacific Chamber Orchestra (in smaller type: Lawrence Kohl, Music Director)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design concepts must be reflective of the brief; must be able to be reproduced easily and clearly, in both small (on letterhead, website, etc.), and larger format (banners, posters, etc.) Will need black & white version in addition to color.
Nice to have
- Explore stacked version of logo text, as well as vertical and horizontal options. Current logo is very horizontal. It would be nice to have it slightly more compact.
- Also, it would be nice to have a version of the final logo that can be applied to promotional materials (buttons, etc.) so may need to develop a circular approach as well.
Should not have
- more than 2 colors; busy, intricate artwork, references to San Francisco (Golden Gate Bridge or other landmarks);
- Please, no literal translation of instruments, musical notes, etc.