• €175

• 59 designs

• 13 designers

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Packaging Design Brief

I need 7x10cm (HxW) labels (rectangle) for the 0,33L longneck brown beer bottles i produce in my one-man microbrewery. I need two labels, one for my light beer called "Sihlbräu" (tagline Helles Bier), and a second for my "Albis" (tagline India Pale Ale). Sihl itself is a river while Albis is a chain of hills close to my town. the final design should communicate something between playful alchemic/scientific (i'm a chemist) brewing and a serious high quality hand made natural local product. Moreover, additionally to the two labels i need a corresponding design for the sixpack carrier (see attached template).
included you'll find the banner containing my self-developed company logo (that must not be forcely included in the design as it is) a template for the sixpack-carrier and a picture of my copper brewing kettles. I'll translate the final design in german.

Industry/Entity Type

Brewery

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Beer labels must indicate alcol content (should be 4,8% for sihlbrau and 6% for Albis), volume (0,33L), ingredients (Zutaten: Wasser, Malz, Hopfen, Zucker und Hefe) and expiry date. for the expiry date I use a grid with months (jan to dec) and years (2016-2018 on the side, and I make a hole in the fields corresponding to the expiry date of the batch i'm labelling.
• more needed statements:
• brewed by birrabroggini in Adliswil, Switzerland
• unfiltered

Nice to have

• brewing kettles, alchemy, the contours of the tower in the area (https://de.wikipedia.org/wiki/Sendeturm_Felsenegg-Girstel).
• I personally like the liberty style, but i'd like to choose from different styles.
• the sixpack should mention both beer names, but also beeing more neutral and company oriented (with the name birrabroggini also prominent or "wrapped" around the whole sixpack)
• the font i used for the banner attached should not be used as it is. I'll be happy to see alternatives to the myriadpro font i used. the shape around the logo can be removed.

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Files

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