National online rug retailer needs a home page design

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This customer received 54 web designs from 16 designers. They chose this web design from TechWise as the winning design.
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Web Design Brief
See the RugsToday logo and create a home page design around that color theme. Details are spelled out in word document uploaded below.
Updates
Apparently this website did not take my attachement showing the logo and basic requirements. If you would send me your email address, I will send you the attachment directly.
Best regards,
Bob Hill
bhill@fcainc.com
Added Monday, June 10, 2013
Target Market(s)
The target market is home owners 25 to 75 years old with combined incomes over $100,000 per year.
Industry/Entity Type
Online
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Lots of white space with black letters and creative use of red and possibly one other color. Would like a compelling call to action button.