• US$1000

• 19 designs

• 5 designers

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Web Design Brief

MCPieper Wing Sauces LLC
Creative Brief

Overview

This is a start-up company located in Indianapolis, Indiana, USA; the current website (www.my-sauces.com)is just a start up page. We are seeking “tongue in cheek” creativity that will easily push a viewer to the “I know what I want – take me there” page.


Goals
1. To capture the attention of the viewer with a cartoon on page 1 with a 10 sec change to page 2
2. page 2 will be a selection of Sauce 1, through Sauce 6. Picture of Sauce and down arrow for quantity.

4. Must be coded (HTML) to work with our ISP InMotion (www.inmotionhosting.com)
5. To use the developed logo (attached)
6. E-commerce exclusively through PayPal. Account to be setup by my-sauces.
7. Four tabs across the top: Events, Recipes, Promo Calendar, Testimonials


Primary audience
1. Those who seek an original sauce for their chicken wings
2. Those who are US Collegiate Football or NFL tailgaters

Tone and Image
1. Start with a cartoon, an image or anything that will get the readers’ eye then transition to the product/order page. Use the old question "why did the chicken cross the road" then show MCPieper Wing Sauce on the other side. Give it a fun look and approach...make the reader laugh.
2. No platters of chicken wings
3. Images of each of the flavors
4. No pepper images are to be used in the site
5. Colors complimenting the logo or same are encouraged

Example Sites

1. http://www.texaspete.com
2. http://www.houseofwings.com
3. http://galenacanning.com
Site functionality:

1. Content management system
2. Online payment gateway
3. Online calendar
4. Testimonial application: Display testimonials on the site
5. Testimonial must be sent via email to an administrator for authorization to display on the site.

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Main page
  online store
  payment gateway

Nice to have

• HUMOR...make the reader laugh
  
  recipe page
  calendar page
  testimonial page

Should not have

• pictures of a platter of wings

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Files

Download all files - 0.3 MB