• £240

• 29 designs

• 14 designers

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Logo Design Brief

Background:
Consumers in the UAE seem to exhibit the following purchase behaviour wrt groceries
¥ Main Cart (1x week) Carefour, Lulu, Coop, Choitram: Everything fresh, bulk
¥ Top Up Visit: Bakala – corner guy, Gas stations, Neighbourhood stores: Milk butter bread, KVI (Know value items)

A couple of online retailers have opened in the UAE over the last years, aiming to substitute the regular shopping experience and delivering convenience: www.troley.ae, www.earlybird.ae, www.lebazar.ae, www.supermart.ae, www.grocery.geant.online.ae,
We believe that there is an opportunity to build a value proposition around “Bulk value to your doorstep”. ("Online Costco")

REQUIREMENTS
Logo for "Klub Kangaroo" inlcuding Kangaroo Icon to be used on *Business Cards, letterheads
*Website
*Car branding
*Delivery items (bag…)

Secondary branding elements to be used in direct coms to customers:
* Kangaroo with Boxing gloves (gloves to be the heros): to demonstrate the aggressiveness of our prices
*Kangaroo pouch: to demonstrate that we care about the products we deliver
*Kangaroo tail: to demonstrate speed of our service

Target Market(s)

We target bigger sized families (4+ household members), who are dissatisfied with
¥ Heavy lifting of grocery shopping
¥ Carrying and transporting big/bulky items
¥ In doubt if they are getting the best deal

Industry/Entity Type

Purchase

Logo Text

Klub Kangaroo

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My project must deliver the following brand essence (see file attached):
• * Brand Promise: Klub Kangaroo delivers bulk value at your doorstep
• * Brand Personality: reliable, strong, fearless, streetsmart
• * BrandSymbols: Gloves, Pouch, Tail
• What the product does for me: Lifts the wehight of my shoudlers; mentally, financially and physically
• How the brand makes me feel: I am the Hero, in the know

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Files