Logo Design Project
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This customer received 85 logo designs from 29 designers. They chose this logo design from Innerworld Designs ltd. as the winning design.
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Logo Design Brief
We are a new company called "Fuel Busters" operating in England. When someone puts petrol into a diesel car or diesel into a petrol car we attend the scene, remove the fuel from the car, flush the engine, and put in the correct fuel.
Our research has revealed that it is crucial our vans are noticed when out on the road. Obviously no-one plans to misfuel their car, so when they do we want them to remember the "Fuel Busters" van which they may have seen at some point, we want them to remember the name "Fuel Busters" so they can then find us on the Internet.
So the logo we're looking for should be SELF EXPLANATORY, recognisable in an instant, memorable, eye-catching, colourful and loud, to cover a large part of each van. Our vans are white and here in the UK we have adopted green for petrol and black for diesel.We are not really that particular about colours only that the design must be bold and bright and stick in the mind even if it is a passing glimpse.
A good example of this is the logo used by another company in the UK called "Fuel Doctor" (not to be confused with "Doctor Fuel), images of which can be found on the Internet. Similar companies use fuel nozzles and/or fuel pumps in their signage/logo. We would prefer not to have these although we appreciate this may be unavoidable and will not dismiss any designs that contained such images. We want to be a little different and not be confused with other companies. We DO NOT want a logo that resembles anything from the "Ghostbusters" movie!
Hope you can help. Thank you.
Fuel Busters
Updates
Hi All
Added Thursday, June 06, 2013
Industry/Entity Type
Internet
Logo Text
(None provided)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
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