youAPPi - Logo Design Project
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This customer received 175 logo designs from 61 designers. They chose this logo design from Comunicamente Lab as the winning design.
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Logo Design Brief
We want to run a refresh on our logo design.
There are two versions of our logo today:
version 1 - http://bit.ly/youappi-logo-1-ppl
version 2 - http://bit.ly/youappi-logo-2-clean
Objectives:
- We are looking for a more dynamic and modern look of it
Preferences:
- We like simple logos but also intelligent ones
Background:
youAPPi is changing the way people consume and discover mobile applications. We connect mobile users to the most interesting and relevant mobile apps by dynamically introducing related apps into mobile content.
So for example, when you read an article on your smartphone on CNN.com at the bottom of it you'll see "Related apps" and a list of apps which are related to the article and personalized for you. Another person reading the same article will see a different set of apps.
Some relevant visuals and keywords of our core values and advantages:
- Personalization : we have a unique technology to personalize recommendation to each user
- DNA : we have the ability to analyze the "DNA"of each user, APP and mobile content
- Matching : by using the DNA we create, we can match the three - users, content and apps
- Mobile : we are only in the mobile space
- APPs: we only recommend free Mobile applications
Updates
Project Deadline Extended
Reason: Hellos dear designers,
You have done great work ! Of about 90 submissions, 40 are now selected for the second filtering round out of which 4 will be selected for final decision.
I am extending the project duration for one more week since several designers requested more time. You are all invited to think further and submit more ideas.
This project is a first with designcrowd and it seems like we'll be issuing more design projects like this. Thank you all for a great work !
Gur
Added Monday, June 10, 2013
Target Market(s)
Mobile publishers like CNN.com, fox.com mlb.com
Logo Text
except of the name (youAPPi), two variants: "connecting people with apps" /"enriching mobile content
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.