Uber Kuhl Marketers and Advertising Specialists

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This customer received 87 logo designs from 18 designers. They chose this logo design from Lee as the winning design.
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Logo Design Brief
This is a marketing and advertising company. The design must pop and be instantly recognizable when seen. Consider using the proper German punctuation when spelling Uber Kuhl in the logo itself.
Updates
I'd like to see more of an iconic image type design. I want a brand that is easily identifiable, with or without the words Uber Kuhl as part of the logo.
Be creative, create a face, a symbol, or an image that is whimsical.
Added Wednesday, October 21, 2015
Target Market(s)
Uber users. Advertisers. Hipsters. Upwardly mobile. Tech people.
Industry/Entity Type
Advertising
Logo Text
Über Kühl
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words Uber and Kuhl, spelled using the correct German punctuation. Must be edgy and emit a sense of style.
Nice to have
- Should look as good in New York as it does in New Orleans. Should look good on a hipster.