Exclusive shopping club for sport supplements needs exiting logo

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This customer received 56 logo designs from 18 designers. They chose this logo design from Mads as the winning design.
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Logo Design Brief
We offer special pricing on high quality sport supplements only visible and available to members of our shopping club. (Buy in requried.) This service currently only offered to our best customers of a regular fitness shop we now develop to become an independent platform.
The requested logo is to be printed on shakers and should not exeed three colors! Two colors optimum.
We wish the logo to give an interesting appeal of luxury and of becoming part of a secret society (/gentlemens club) in a fitness setting! :)
We'd like either the url fitnessloge.de or fitness-loge.de to be implemented.
We hope you to enjoy designing your logo proposal to us! Thank you.
Updates
Project Deadline Extended
Reason: extension of deadline due to several high quality entries, to give us time for deciding which one to pick and to request minor improvements. thank you very much for your good work. project is now guaranteed.
Added Sunday, October 18, 2015
Target Market(s)
sports nutrition
Industry/Entity Type
Nutrition
Logo Text
fitnessloge.de
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- name Fitness Loge in any form
Nice to have
- fitnessloge.de
- (images just inspirational, logo can also be modern)