Valora Capital - Business Logo

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This customer received 81 logo designs from 32 designers. They chose this logo design from niko as the winning design.
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We need a logo for a new private equity company based in Dallas Texas called Valora Capital. We would like to see a design that comunicates value creation, safety and valor. We like dark navy blue, gray and matching green colors. Have been thinking about using a shield in our logo, like the one used by the USTA (United States Tennis Association) aside to our company name. Has to be a very simple, clean and professional logo. Go to www.valoracapital.com for reference information.
Target Market(s)
Investment Bankers, High Networth Investors, Business owners.
Industry/Entity Type
Financial Service
Logo Text
Valora Capital
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean and straight lines. Words "Valora Capital" must dominate the logo, not the logo image. Must be very professional and clean looking. Easy to remember and simple to redraw if needed by anyone.
Nice to have
- I tend to like the USTA (US Tenniss Association) shield logo with blue and green (just an idea). Blue and green colors would need to be on darker to show professionalism. Colors need to blend well, not contrast too much. Logo aligned to the left of the company name may be a good idea. The Leter V in Valora could be a little stylish and play with the logo image.
Should not have
- Fancy colors. A fancy, large or complex images. Colors with too much contrast.