New British publishing company needs a logo design

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This customer received 84 logo designs from 37 designers. They chose this logo design from Visifine as the winning design.
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We need a logo for a new publishing and marketing business in the UK. We publish paper-based learning resources for the adult education market. Main customers are further education colleges and training companies. Our competitors have quite vibrant websites, so we would like to have a fresh/bright/uplifting logo. However, final design should convey reliability.
Target Market(s)
Adult further education colleges and training companies. Organisations looking for staff training.
Industry/Entity Type
Education
Logo Text
Hallmark Education
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Word 'Hallmark'
Nice to have
- Word 'Education'
Should not have
- Please avoid stand alone initials 'HE' as this may be confusing to the market. Stands for Higher Education in the UK.