Crossfit RX logo design required

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This customer received 55 logo designs from 26 designers. They chose this logo design from Ovais Rizvi as the winning design.
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- Bundled Project 1
Logo Design Brief
I need a logo design for a Crossfit Training center (or crossfit box).
The commercial name of our box is Crossfit RX, unfortunately the web domain is crossfit-rx.com (please note the middle dash on it). So in our logo, we can expect to see the middle dash or avoid it as well. The tag line is "never give up" it can remain as well.
So the base colors that we are looking for is blue and black (maybe white too) , but if you suggest use add some others that's ok. Some info about the name, in crossfit "RX" refers to the most elite category you will find in Crossfit, so if you are a super crossfitter you belongs to RX category (just as idea of what we want communicate). I'm inlcuding the "logo" that we currently have so you can see that sucks and we want renovate it completely and redesign the box colors as well. Please don't hesitate to avoid using or original logo as reference, I would like a shiny blue instead the one in the original and have no problems to don't use the shield, plants etc. Feel free to use your imagination as needed.
Target Market(s)
Crossfiters, sports, gyms, fitness, people whom want be in shape, people who loves do excercise
Industry/Entity Type
Gym
Contact Information for Business Card
This could be in the back side if the logo is completely used in the front:
name: Carlos Corpus
title: CEO
email: carlos.corpus@crossfit-rx.com
whatsapp: 811 599 3444
www.crossfit-rx.com
Logo Text
Crossfit RX
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please use a shiny blue instead of the one in the original logo.
- Do not limit yourself to the original logo as base, please ignore it and create a new idea for it.
Files
Payments
Total
US$160
Project Deadline
16 Oct 2015 22:05:12 UTCProject Upgrades
Bundled project(s)
- offering US$80 business card design to winner