• A$200

• 42 designs

• 21 designers

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Logo Design Brief

Glider Systems is a new company that develops business software and operates computer systems in the cloud.

The new logo needs to project a professional, corporate, trustworthy, responsible image.

Target Market(s)

Our target market is Australian government. Our buyers will be middle-level public servants.

Industry/Entity Type

Business Software

Logo Text

Glider Systems

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The new logo will be used in a software product. To fit nicely, it must be wider than it is tall (like a widescreen TV, or wider).
  
  The logo must also be suitable for use in all media, including website, business cards, brochures, letterhead, report page headers and so on.
  
  The logo must look OK if it is printed in black & white.

Nice to have

• Include a cloud. As a Salesforce.com affiliate, we're permitted to use Salesforce.com imagery. Our products and services will be built using Salesforce.com technology, and delivered in the cloud. A visual reference to the Salesforce.com style would be nice. For examples of the general style, see: http://www.salesforce.com/au/cloudcomputing/
  
  Include a soaring glider (sailplane). I’ve got a personal preference towards T-tail models. For example, see: http://www.openclipart.org/detail/26677/glider-by-pssoar
  
  Include the name “Glider Systems” in the logo. Use a typeface that is either (a) simple, clear & plain, as might appear on a plane’s instrument panel, or (b) associated with aviation (maybe like the typeface used by the Breitling watch brand).
  
  Use blue as the main colour (like the sky, and like Salesforce.com).
  
  A simple design is preferred. Consider silhouettes, outlines, brush-strokes, etc.