Boutique Restaurant & Nightlife Operations Group Needs a Logo Design

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This customer received 73 logo designs from 30 designers. They chose this logo design from Alchemist as the winning design.
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We need a logo design for the rebranding of a boutique hospitality operations firm that operates a number of dynamic restaurants, lounges, and nightclubs in the New York City market. Our properties attract a young, hip, and affluent clientele that is accustomed to trend setting service and design.
Target Market(s)
Our brands attract a young hip clientele that ranges from downtown hipsters and artistic types to affluent professionals that travel the globe. We are trying to attract the type of people that are always trying the newest restaurants and nightclubs, and seeking out the latest in fashion. Our market stays at hotel brands like W Hotels, The Standard, The Cosmopolitan, Morgans Hotel Group, SLS, etc. They wear clothing brands that range from Supreme to Hugo Boss. Our market appreciates smart luxury and cutting edge design.
Industry/Entity Type
Boutique
Logo Text
The Line Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.