• US$210

• 118 designs

• 39 designers

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Logo Design Brief

We need a logo for a team that is working to cut costs (their second effort going after cost savings) and plan to save $20MM. Thus the name: project 2.020 “Envision the Future” In order to get these cost savings, they are going to have to find ways to work very differently (cut out waste, get rid of unnecessary work and unnecessary steps).

We like the idea of 2020 having a vision of the future. By making the period more subtle in the drawing we can maintain the 2.0 and still call it Project 2020.

We are using an analogy of Christopher Columbus looking out over the horizon and showing that the world isn’t flat as he sails toward something great: new, unchartered territory.

Bellisio is a frozen food entree company. They have a legacy of Italian frozen foods but have expanded their portfolio significantly.

We like the Bellisio colors for this logo – See their web page for colors and brands.

This is a group of high achievers. We absolutely intend to deliver on the $20MM goal

Target Market(s)

Selected Bellisio project team members. Tenure of a few months to decades

Logo Text

Envision the Future

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• must be cool - people will be proud to wear it.
• Must include 2.020

Nice to have

• Bellisio greenish should be incorporated and maybe even the main color. can use a variety of colors beyond the greenish. See the Bellisio website for that green tone, product lines and esthetic

Should not have

• anything inappropriate - it is a family business
• Please don't use ETF - we don't need another acronym