• £120

• 19 designs

• 11 designers

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Packaging Design Brief

I am starting a company selling lactation cookies for breastfeeding mums. I need to design a box for the cookies to go in.

The cookies help mums produce milk, and unlike some other companies selling similar products they taste good too. There are a weeks worth in the box, or 10 cookies.

They contain healthy ingredients and are good for Breastfeeding mums but also good for anyone else, with no worries about everyone starting to make milk. I would like a picture of the cookie/s and also information about what they do and how good they are.

I want the packaging to look clean and appealing. The majority of my sales will be online but I am hoping to sell them in stores soon so I would like the packaging to stand out. CMYK is preferable please but not too many colours as the logo is already quite bold. The boxes are 150 (l) x 110 (h) x 80 (w) and will have nutrition on the back, something on the lid and nothing on the base.

I have four flavours:
Cranberry & Almond
Chocolate Chip and Oatmeal
Oatmeal and Raisin
Peanut Butter Chocolate Chip

Target Market(s)

Breastfeeding mums

Industry/Entity Type

It Company

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo
• Cookie picture (I will replace with my own when photographer sends them)
• "Lactation Cookie" big
• Chocolate Chip & Oatmeal" flavour
• "Helps mothers makes milk naturally"
• Space for nutritional information, I will add right info later
• Modern, professional
• Either psd or illustrator

Nice to have

• Space in side for bullet point facts
• Our story - I will put this in later
• Small Picture of mother and baby on one of the sides or on the back with text underneath

Should not have

• Old fashioned

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Files

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