Home Loan Mortgage Broking Company being started

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This customer received 61 logo designs from 19 designers. They chose this logo design from BlacknWhite as the winning design.
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Logo Design Brief
Need a logo design for new company based in Perth, Australia.
Lawson Finance Solutions Pty Ltd. Will provide Home Loans through a Mortgage broker service, as well as doing Commercial loans. Idea at present is to show a journey from one house to the next, perhaps somehow indicating they are getting bigger, more impressive. Somehow want the letters LFS to be included inside these house or referred to in some way. Letters to be shaded/have some depth to them. Idea I also have is to have the name written in a scrawl which looks simple and elegant. Basic idea I have attached. I am thinking a bronze type colout for the background in the cards etc so please try and have the colours match, unless you think you have something that really works colour wise then I will certainly consider. **** NOTE I HAVE REMOVED THE ORANGE COLOUR FROM THE BRIEF BELOW ***** Still would prefer a bronze but happy to look at other option's in colours as above.
Target Market(s)
Everyone who wants to buy a house, invest in property,
Industry/Entity Type
Finance
Logo Text
LFS (inside houses or similar) . Lawson Finance Solutions Pty Ltd. (then somwhere- If you can make it work the words) Where will your financial journey take you?
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 3 or more houses, showing a journey from one place to another.
Nice to have
- Would prefer the intials LFS to be inside or somehow incorporated into the houses.
- Would prefer the name of the company, Lawson Finance Solutions Pty Ltd to be written in a scrawl type font as per the attached rough idea. Try and keep the logo "classy" as opposed to large/tacky.
Should not have
- Multiple $$$$ signs everywhere- Try and keep $$$ signs out of it.