Case study + product flyer

Winner
Contest winning design

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This customer received 14 flyer designs from 3 designers. They chose this flyer design from Mind&Find as the winning design.

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Flyer Design Brief

Turn a blog post into a sales flyer that showcases the product on one side and a case study on the other. This will be a 2-sided 8.5x11" flyer meant for print.

Blog post: www.crossroadswow.com/2015/09/encore-delivers-retention-to-lexus-dealer/

Product page: http://www.crossroadswow.com/services/crossroads-encore-where-retention-meets-roi/

Current product flyer (please redesign): https://drive.google.com/file/d/0B7L9iHhwiCTjNUF5ZTJqU28yaEk/view

Logos: https://drive.google.com/open?id=0B7L9iHhwiCTjV2pJQWYyRWVWeXM

Target Market(s)

Automotive dealerships

Industry/Entity Type

Automotive


Font styles to use
Sans Serif
Other font styles liked:
  • We use Oswald and Helvetica Neue

Colors

Colors selected by the customer to be used in the logo design:

85abd2
3176b5
0555a3
ffffff
d9d9d9
9d9d9d
5c5c5c
333333
ec1f27

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Case study:
  • Logo
  • Facts contained in blog post: www.crossroadswow.com/2015/09/encore-delivers-retention-to-lexus-dealer/
  • Product info: we are now going to sell Encore as a "Unique marketing program for the service drive". Encore sends the "right message, to the right customer, at the right time" using a combination of mail, email, social media, and phone calling powered by our proprietary customer targeting methodology.
  • Testimonials (slides 2, 3): https://docs.google.com/presentation/d/1scbyNz03h82SfUEgYXwr1GJAAjU9bk7DZBv4qrOiqzk/edit#slide=id.g6f2971527_0_0
  • Must fit to Crossroads Styleguide: https://drive.google.com/file/d/0B7L9iHhwiCTjc1NtblRYS0gyYW8/view?usp=sharing
  • Quotes:
  • "5-10x ROI"
  • "We Compliment your process, we don't Complicate it."
Nice to have
  • Infograph using the data found on the blog graphic.
Should not have
  • You'll find references to an "Audit" which is the free report we give away. We are now calling that the "Opportunity Report". Don't use "Audit"

Files
Download all files - 6.5 MB
Payments
1st place
US$130
Total
US$130

Project Deadline
01 Oct 2015 19:25:42 UTC
Language

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