Case study + product flyer

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This customer received 14 flyer designs from 3 designers. They chose this flyer design from Mind&Find as the winning design.
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Flyer Design Brief
Turn a blog post into a sales flyer that showcases the product on one side and a case study on the other. This will be a 2-sided 8.5x11" flyer meant for print.
Blog post: www.crossroadswow.com/2015/09/encore-delivers-retention-to-lexus-dealer/
Product page: http://www.crossroadswow.com/services/crossroads-encore-where-retention-meets-roi/
Current product flyer (please redesign): https://drive.google.com/file/d/0B7L9iHhwiCTjNUF5ZTJqU28yaEk/view
Logos: https://drive.google.com/open?id=0B7L9iHhwiCTjV2pJQWYyRWVWeXM
Target Market(s)
Automotive dealerships
Industry/Entity Type
Automotive
Font styles to use
Other font styles liked:
- We use Oswald and Helvetica Neue
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Case study:
- Logo
- Facts contained in blog post: www.crossroadswow.com/2015/09/encore-delivers-retention-to-lexus-dealer/
- Product info: we are now going to sell Encore as a "Unique marketing program for the service drive". Encore sends the "right message, to the right customer, at the right time" using a combination of mail, email, social media, and phone calling powered by our proprietary customer targeting methodology.
- Testimonials (slides 2, 3): https://docs.google.com/presentation/d/1scbyNz03h82SfUEgYXwr1GJAAjU9bk7DZBv4qrOiqzk/edit#slide=id.g6f2971527_0_0
- Must fit to Crossroads Styleguide: https://drive.google.com/file/d/0B7L9iHhwiCTjc1NtblRYS0gyYW8/view?usp=sharing
- Quotes:
- "5-10x ROI"
- "We Compliment your process, we don't Complicate it."
Nice to have
- Infograph using the data found on the blog graphic.
Should not have
- You'll find references to an "Audit" which is the free report we give away. We are now calling that the "Opportunity Report". Don't use "Audit"