• A$160

• 102 designs

• 30 designers

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Logo Design Brief

We need a logo design for our new solar installation company " Solar Arc" , in an industry which is now flooded with thousands of solar companies and unfortunately majority who are not servicing customers with what they want as their vision is clouded with high pressure sales and the " do whatever it takes to get their money" attitude.

Solar Arc are a team of highly skilled and experienced members all with different backgrounds within the industry , we have all come together to form what our aim is to be the " beacon of light" or also " The voice of truth" in an industry plagued with narrow minded money oriented and target driven salesman and senior managements.

Our slogan " Problem Solved!" defines really what we are all about that is simplicity , customers demand two things in our eyes 1. Simplicity , speak their language not lead them down a dark alley with lingo they can not relate to 2. A honest solution to their problem 3. Someone who they can trust to get the job done! .

The name " Solar Arc" has some literal sense to it with " arc" being the electricity spark between two connections and also Ark or people may think Noah and the solution to his problem which was the Ark?.. So our vision for the company is we are the Arc that Noah built but for the solar industry and we are here with the problem solved! which was as simple as creating a arc between their solar panels and home to give them freedom from the rising energy chaos.

We see our company as a Sleek but Professional and with a classic traditional foundation with a modern approach?...

We want a logo design that sets us apart and defines what we are all about and of course a BRAND that will not be forgotten and a design that sets itself in the consumers mind.

If someone thinks Solar? They should think Solar Arc

Target Market(s)

Australian home owners wanting a solution to the problem of rising energy costs

Industry/Entity Type

Solar Energy

Logo Text

Solar Arc ( Slogan : Problem Solved! )

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please treat the attached logo concept idea as purely a guide , I am very open minded to other designs.
• I just believe the attached logo represents the right balance between professional/modern/classic . As mentioned I would like designers to be free and open in their designs.

Nice to have

• Blue shades ( representing corporate / " electricity " for arc and darker shades black representing solar panels ?
• Open to other suggestions and ideas.

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