• US$320

• 184 designs

• 35 designers

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Logo Design Brief

In addition to the original submissions it has been suggested that I modify my current logo for TheSponsorshipGuy (attached). Ideas include eliminating the T and reversing the and including the man icon in green. Supporting it with some other iconography is a plus, maybe adding background shapes like a stadium icon. This way the logo is familiar to my customers of TheSponsorshipGuy, but indicates the specialization.

Logo update - redesign. Sponsorship Green evolved from a traditional sports sponsorship company (creating partnerships between sports teams, entertainment venues and companies) to focus on the ever growing number of firms in the environmental space that want to reach out to mainstream consumers. The key is to normalize sustainable behaviors and adoption of products that are good for the environment.

For years many sustainable brands have suffered from the belief that somehow only hippies and left wing types would pay extra or adopt these kinds of products. This includes a wide array of items from solar panels to green cleaners, to hybrid cars.

The fundamental theme is that everyone follows a sports team, goes to concerts and venues. When fans see solar, recycling, organic food, recycling etc. going on at a venue like these it becomes normal and not something that only "tree huggers" do.

I am looking for a logo that bridges these two worlds. For idea generation please check out my website sponsorshipgreen.com and greensportsalliance.com.

Work that demonstrates integration of this thinking is greatly appreciated an will lead to additional projects.

Art Files added are to give you an idea of my work and clients along with some historical images.

Target Market(s)

Green products and services trying to reach a broad audience

Industry/Entity Type

Marketing

Logo Text

Sponsorship Green Please carry over font with icon silhouette of man as letter I from TSG logo which is attached.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must convey connection between events and environment. consider stadium or seating layouts as part of icon, consider silhouettes of fans arenas. Could add wind turbine or something other than leaves to convey "green" sustainability.

Nice to have

• Prefer simplicity. Instant recognition. Perhaps include icon of stadium to imply sports and a large audience. See files added for crowds and stadia. Doesn't have to be literal.

Should not have

• Stereotypes of earth, planet, leaves.

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Files

Download all files - 0.0 MB