Logo Design Project for Innovative Wine Company

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This customer received 144 logo designs from 52 designers. They chose this logo design from 96 alex as the winning design.
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Logo Design Brief
Crush House Pty Ltd is an innovative wine company producing classic and modern wine styles and marketing them in a modern and unconventional way. Crush House also provides high end custom winemaking services to elite clients in NSW, Australia.
We require a corporate identity logo for use on wine labels, business cards, stationery, email signatures, electronic presentations and web content, invoices, laser engraving on oak barrels, embroidery on clothing, posters and advertising material.
We would like to see a logo that represents the fun and creative way in which we tackle our business and that transmits that message to our direct customers and corporate clients.
Updates
Project Deadline Extended
Reason: we will provide feedback and work with the best designs, we do not have one that is eye catching and clearly above the others
Added Thursday, June 06, 2013
Project Deadline Extended
Reason: Still looking for refinement of detail and something that does not have cartoon like graphics.
We know that the winning design is out there somewhere.
Added Tuesday, June 25, 2013
Target Market(s)
Wine drinking public, novice and expert.
Industry/Entity Type
Advertising
Logo Text
Crush House
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- wow factor
recognizable from distance
memorable
Nice to have
- Our initial concept was to have a stylised picture of a bunch of grapes being funnelled into a house containing the crusher with wine dripping out the back into a bottle or glass.
This is not what we are asking for specifically but gives an idea to our thinking.
Should not have
- No serif fonts
No pictures of vine leaves
Don't want the conventional, cliched wine stereotypes