Logo Design Project for Innovative Wine Company

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Contest winning design

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This customer received 144 logo designs from 52 designers. They chose this logo design from 96 alex as the winning design.

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Logo Design Brief

Crush House Pty Ltd is an innovative wine company producing classic and modern wine styles and marketing them in a modern and unconventional way. Crush House also provides high end custom winemaking services to elite clients in NSW, Australia.

We require a corporate identity logo for use on wine labels, business cards, stationery, email signatures, electronic presentations and web content, invoices, laser engraving on oak barrels, embroidery on clothing, posters and advertising material.

We would like to see a logo that represents the fun and creative way in which we tackle our business and that transmits that message to our direct customers and corporate clients.

Info Icon
Updates

Project Deadline Extended
Reason: we will provide feedback and work with the best designs, we do not have one that is eye catching and clearly above the others
Added Thursday, June 06, 2013

Project Deadline Extended
Reason: Still looking for refinement of detail and something that does not have cartoon like graphics. We know that the winning design is out there somewhere.
Added Tuesday, June 25, 2013

Target Market(s)

Wine drinking public, novice and expert.

Industry/Entity Type

Advertising

Logo Text

Crush House


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • wow factor
    recognizable from distance
    memorable
Nice to have
  • Our initial concept was to have a stylised picture of a bunch of grapes being funnelled into a house containing the crusher with wine dripping out the back into a bottle or glass.

    This is not what we are asking for specifically but gives an idea to our thinking.
Should not have
  • No serif fonts
    No pictures of vine leaves
    Don't want the conventional, cliched wine stereotypes

Files
Download all files - 0.1 MB
Payments
1st place
A$380
Total
A$380

Project Deadline
04 Jul 2013 04:50:07 UTC
Language

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